Case Study: Samsung Christmas Campaign

Gift a Galaxy this season - Samsung

Agency: CHEP

Client: Samsung

Services: Offline & Online Editing, Advanced Compositing

Lovebug Films was entrusted with the comprehensive offline and online editing for a high-profile Christmas campaign for Samsung, collaborating closely with the director Toby Morris, and CHEP Agency. Lovebug Films was pivotal in bringing the festive vision to life through meticulous post-production.

The core of the task involved sophisticated screen replacements across all Samsung devices - phones, tablets, and watches. Utilising advanced motion tracking (primarily in Mocha Pro) and compositing (Nuke), seamlessly integrating both creative animated elements, such as the children's dinosaur illustration, and appropriate UI provided by Samsung, ensuring every screen looked flawless and dynamic.

3D tracking was also used to bring motion-designed notifications into the edit.

A key challenge included complex split-take compositing for the final hero moment. This involved expertly rotoscoping out the hand and phone from one take and compositing the family hero shot within the phone's screen, all meticulously blended within Nuke over a plate to create a seamless and impactful reveal.

Additionally, various removals (achieved using Silhouette and Nuke) ensuring a clean, polished final product, free of any distractions.

Through close collaboration with CHEP and technical precision, Lovebug Films delivered a visually stunning campaign, rolling out 30", 15" and 6" edits and repurposing for social delivery.