How Lovebug Films post-production helped deliver for BigW

BigW 'How Good's That' 

BigW 'How Good's That' 15" - How Good's Bedtime

Agency: 72&Sunny

Client: BigW

Services: Offline edits, Online edits, Colour Grade

When a major brand like Big W launches a campaign, it’s not just about what you shoot; it’s about how you communicate. For the new "How Good's That" campaign, the goal was to celebrate the chaotic, beautiful reality of "mum-life" in Australia. This meant the post-production had to be just as authentic as the on-screen moments.

Streamlining post-production all under one roof

Lovebug Films handled the social edits, out-of-home (DOOH), and TVC cutdowns. This involved a complete post-production workflow, from the initial offline edit all the way through to final color grading. Supers were animated in After Effects.

BigW 'How Good's That' WFH - YouTube Bumper

Delivering a national campaign

The integrated campaign launched nationally, with authentic snapshots of Aussie family life rolled out across all platforms. By meticulously crafting the story through editing, polishing every visual detail, and ensuring a cohesive mood and look, we helped transform the raw footage into a campaign that could truly resonate with Aussie parents. To read more about the campaign check out the write ups on Campaign Brief and Little Black Book.