Case Study: Maccas Frozen Drinks Post Production

Agency: DDB Sydney

Client: McDonald's (Maccas)

Services: Offline Editing, Online Editing (Motion Design, 3D Asset Compositing, Animation)

Lovebug Films was brought on board to handle the post production for this animated TVC for Maccas Frozen Drinks range. The goal was to create a visually captivating campaign for Maccas' new frozen drinks range, conveying their refreshing appeal and vibrant flavours. This required a seamless blend of dynamic motion graphics, and precise visual effects to make the product truly shine and immerse the audience.

We partnered closely with the 3D motion designer to build the offline edit. We animated the fruity backgrounds with bespoke refreshing explosions of colour and flavour, including unique hand-drawn 2D fluid animations. The 3D spin animations were then composited on top, bringing it all together.

We animated the endframe in After Effects. This involved adding frost effects and glows to the cups to highlight the drink's icy appeal, including twinkling particles, adding a final touch of sparkle and drawing the viewer's eye. We built 16:9 for YouTube preroll, 9:16 and 1:1 for social.

Check out the 16:9 animation below.