Captivating Maccas Frozen Drinks: A Refreshing Campaign

Agency: DDB Sydney

Client: McDonald's (Maccas)

Services: Offline Editing, Online Editing (Motion Design, 3D Asset Compositing, Animation)

The Vision Behind the Campaign

Lovebug Films was tasked with the post-production of an animated TV commercial (TVC) for Maccas' Frozen Drinks range. The primary goal was to create a visually captivating campaign that showcases the refreshing appeal and vibrant flavours of these drinks. This required a seamless blend of dynamic motion graphics and precise visual effects to make the product truly shine and immerse the audience.

Collaboration with 3D Motion Designers

We partnered closely with the 3D motion designer to build the offline edit. Our team animated fruity backgrounds with bespoke refreshing explosions of colour and flavour. This included unique hand-drawn 2D fluid animations that added depth and excitement to the visuals. The 3D spin animations were then composited on top, bringing the entire scene together in a harmonious blend.

Enhancing Visual Appeal

To further enhance the visual appeal, we animated the end frame in After Effects. This involved adding frost effects and glows to the cups, highlighting the drink's icy allure. We incorporated twinkling particles, adding a final touch of sparkle that draws the viewer's eye.

Formats for Different Platforms

We built multiple formats for various platforms, including 16:9 for YouTube preroll, 9:16 for stories, and 1:1 for social media. This versatility ensures that the campaign reaches a wider audience across different channels.

The Final Product

Check out the 16:9 animation below.