Case Study: Hungry Jack's - Crispy Cheese

Agency: Clemenger

Client: Hungry Jack's

Services: Offline Editing, Motion Design, Supers, Online Editing (Roto Paint Beauty Work, VFX), Despatch to Adstream

Lovebug Films collaborated with Clemenger to bring the "Hungry Jack's - Crispy Cheese" campaign to life, creating a mouth-watering TVC.

Lovebug Films was tasked with the Offline edit, built from the raw footage. Following this, motion design and supers were integrated to keep on brand. Online editing was then undertaken to ensure a flawless final product. This included intricate roto paint beauty work, expertly cleaning up any imperfections or breaks in the bun, and precisely painting out some sauce leakage as well as removing broken cheese strands.

To further enhance the appetite appeal, steam VFX were composited and motion tracked into the hero shot, bringing the burger to life on screen.

Lovebug Films handled the despatch of the finished campaign to Adstream, ensuring all deliverables met required technical specifications and were ready for broadcast.