Case Study: Weetbix Bites

Agency: Special Group

Client: Weet-Bix

Services: Online Editing

The core of this project involved a comprehensive removal process, painting out many lens flares present in most of the shots. This required motion tracking each flare as it passed across background and foreground elements within shot. They were then painted out in Silhouette, ensuring the focus remained squarely on Josh Giddey and the Weet-Bix product.

Additionally, removal work was performed, painting out some distracting air conditioner elements visible on the back wall of the gymnasium. This was performed in Mocha.