Case Study: Weetbix Bites Online Editing

Agency: Special Group

Client: Weet-Bix

Services: Online Editing

The core of this project involved a comprehensive removal process. We focused on painting out many lens flares present in most of the shots. This required motion tracking each flare as it passed across both background and foreground elements within the shot. They were then painted out in Silhouette. This ensured that the focus remained squarely on Josh Giddey and the Weet-Bix product.

The Importance of Attention to Detail

Attention to detail is crucial in video editing. Every element in a frame can impact the viewer's experience. By removing distractions, we enhance the overall quality of the content. This meticulous approach helps to convey the intended message more effectively.

Advanced Techniques Used

We painted out some distracting air conditioner elements visible on the back wall of the gymnasium. This work was executed in Mocha Pro.

The Role of Motion Tracking

Motion tracking played a significant role in this project. It allowed us to follow the movement of lens flares accurately. By tracking these elements, we ensured that our edits looked seamless and natural. This technique is vital for maintaining the flow of the video.

The editing process for the Weet-Bix project was both challenging and rewarding. By employing advanced techniques and a keen eye for detail, we were able to create a polished final product. Our goal was to highlight the star of the show, Josh Giddey, and the Weet-Bix product.