Case Study: Google - Grow with Google

Agency: Apparent

Client: Google

Services: Offline Editing, Online Editing (Removals, Roto Paint), Colour Grading, Motion Design

Lovebug Films was entrusted with the comprehensive post-production for Google's "Grow with Google" campaign, collaborating closely with Apparent from ingest to delivery.

The core of the task involved offline editing to craft a compelling narrative through interviews and B-Roll. The project also included removals and roto paint work in the interview footage, ensuring a clean and professional presentation. A key challenge included removing competitor branding on devices within the B-Roll, and in some shots, branding was also removed from t-shirts. This was achieved in Nuke, Silhouette, and Mocha Pro. Additionally, stabilization was performed in Mocha Pro for some handheld footage.

Lovebug Films also handled the colour grading in DaVinci Resolve. Motion design elements were crafted in After Effects, adding dynamic visual interest and reinforcing key messages.