When a major brand like Big W launches a campaign, it’s not just about what you shoot; it’s about how you communicate.

For the new "How Good's That" campaign, the goal was to celebrate the chaotic, beautiful reality of "mum-life" in Australia. This meant the post-production had to be just as authentic as the on-screen moments.

Three bespoke edits were built each targeting a different aspect of the chaos, in both 16x9 and 9x16.

Lovebug Films handled the social edits, out-of-home (DOOH), and TVC cutdowns. This involved a complete post-production workflow, from the initial offline edit all the way through to final color grading. Supers were animated in After Effects.

The integrated campaign launched nationally, with authentic snapshots of Aussie family life rolled out across all platforms. By meticulously crafting the story through editing, polishing every visual detail, and ensuring a cohesive mood and look, Lovebug Films helped transform the raw footage into a campaign that could truly resonate with Aussie parents.